The making of an icon
No AI. No templates. Just real art.
Our stories are born in Salzburg, but they come alive on the streets.
Each artwork carries attitude: raw, bold and unmistakably authentic.
Behind the art
At Posh Alley Cats, authentic hand-crafted artwork is at the core of everything we do. Our team is made up of people who share the same passion for art, culture, and craftsmanship. Ricardo from Buenos Aires is the Head Executive Creative behind this collection. He illustrated every design entirely by hand: precise, detailed, and created with the artistic intent that true streetwear deserves.
Idea
From the streets, not the ivory tower.
Our ideas don’t start with trends, they start with culture, and with the characters that shaped our imagination. This original April O’Neil artwork was one of our reference points: we studied it line by line, capturing the fearless vibe that made April unforgettable.
Every detail was analyzed, every stroke understood. Not to copy it, but to appreciate the attitude behind it.
Drafts
From sketch to final form.
Each idea goes through dozens of sketches and countless refinements. A process where the artwork can evolve in every possible direction before it finds its true form.
Lines are sharpened, shapes refined, typography balanced.
Step by step, the piece moves into a clean, finalized illustration.
We test, challenge, and perfect — until every detail lands exactly right.
Approval
Every color checked. Every detail approved.
Once an artwork stands strong, it enters the official licensing process.
Every color, every detail, every stroke is reviewed and approved by the rights holders.
We make no compromises: fabric tests, Pantone adjustments, print optimization — all until the final “go” is earned.
Final Shirt
Limites runs. Never mass production.
When the final approval arrives, production begins.
Not in mass, but in limited moments. Each drop is small-batch and unique. No reprints. No restocks.
The result: a piece of culture captured in cotton and ink. True craftsmanship, true licensed art, true identity.
We are not here to fit - we are here to stand out!
