Hand-drawn in Salzburg
OUR HAND-DRAWN ARTWORKS
No AI. No templates. Just real art.
Born in Salzburg, made for the streets. Every artwork carries attitude: raw, bold and unmistakably ours.
BEHIND THE ART
Hand-drawn art is the core of everything we do. Founder Christian leads our in-house design team – people who share the same obsession with art, culture and craft.
Every design is illustrated entirely by hand: precise, detailed and with the respect true streetwear deserves.
IDEA
From the streets, not the ivory tower.
Our ideas don’t start with trends. They start with culture and with the characters that shaped us. This original April O’Neil artwork was one of our references: we studied it line by line to capture the fearless attitude that made her unforgettable.
We analyse every detail – not to copy it, but to honour the spirit behind it.
DRAFTS
From sketch to final form.
Every idea goes through dozens of sketches before it finds its shape. Lines get sharper, shapes cleaner, typography balanced.
We test, question and refine – until every detail lands exactly right.
APPROVAL
Every colour checked. Every detail approved.
Once an artwork stands, it enters the official licensing process. The rights holders review every colour, every detail, every stroke.
Fabric tests, Pantone matching, print optimisation – no compromises until the final “go”.
FINAL SHIRT
Small runs. Never mass production.
After final approval we produce in small batches: 280 gsm organic cotton, screen-printed in Germany. Licensed drops are capped at 200 pieces, PAC originals stay in the line-up.
A piece of culture in cotton and ink. Made to stand out, not to fit in.
READY TO JOIN THE POSH ALLEY CATS?
Discover all PAC designs: licensed drops, PAC originals, bold graphics – real streetwear made in Europe. Every piece tells a story. Yours starts here.
